"The Portland metroplex holds one of the most dense concentrations of multifamily assets in the country. We are here to help one partner, per trade, take a seat at the table with the management companies overseeing these portfolios." - Wolfpack Construction
we are an expert Business development team seeking trade partners in Portland who desire to build more relationships with management companies overseeing apartments, senior living, hotels/motels.
We introduce your company to property managers in our network that hold the keys to multifamily portfolios of properties.
The Portland metroplex is one of the most distinct and high-stakes multifamily markets in the Pacific Northwest. Driven by a steady influx of institutional capital and a tech-driven economy that reshapes the suburban corridors every year, the "Rose City" has become a primary focus for the nation's most sophisticated management companies.
From the high-density luxury developments in the Pearl District and South Waterfront to the sprawling garden-style communities in Beaverton, Hillsboro, and across the river in Vancouver, the scale of opportunity matches the complexity of the landscape. In a market where thousands of units are managed by powerhouses like Avenue5 Residential, Holland Residential, and Greystar, securing a spot as a preferred vendor requires more than just showing up. It demands a strategic roadmap and an intimate understanding of the decision-makers who manage these massive portfolios.
In the Pacific Northwest, the lifecycle of a building faces environmental pressures that are unique to this corner of the country. We don't deal with the dry heat of the desert, but we do deal with relentless, nine-month moisture cycles and the highest concentration of organic growth in the U.S. These factors place a unique burden on roofing systems and building envelopes. We have seen how constant moisture and moss can degrade a roof's performance and compromise the building's integrity long before the manufacturer's timeline suggests. This environmental reality makes proactive maintenance a mandatory requirement for protecting ownership’s ROI and preventing small leaks from turning into catastrophic interior damage.
Our team has spent years dissecting the Portland multifamily footprint. We understand the operational nuances of the local management companies and the specific criteria they use when vetting the contractors in their lineup. Navigating this territory requires a localized strategy that respects the differences between sub-markets. A property manager overseeing a Class-A asset in the Pearl District operates with entirely different capital objectives than an asset manager focused on a value-add repositioning project in Gresham or a tech-corridor community in Hillsboro.
We have mapped the Portland market to account for these regional shifts. We focus on the specific sub-markets where your expertise provides the most value to ownership, from the high-density urban core to the sprawling suburban footprints. When we represent your trade in Portland, we aren’t just making calls—we are navigating the landscape as an extension of your team to ensure you are positioned in front of the right decision-makers.
If you are confident in your ability to build and maintain relationships, we want to come alongside you to amplify that and serve as your dedicated business development team. We provide the bridge to these opportunities so you can focus on your craft while we focus on growing your footprint in Portland.
This workflow wasn't created by a marketing consultant. It was built by a roofer who had to figure out how to scale.
Starting in 2004, Kevin Sarno realized that technical roofing ability was only half the battle. To truly grow, he had to learn how to serve the goals of property managers, regional directors, and ownership groups.
By shifting from "selling" to "serving," he scaled his company to 5 locations, and 36 full time in-house crews (W-2) performing repairs, maintenance, and restorations across multifamily portfolios managed by some of the largest management companies in the nation. He mastered growth workflows that allowed him to build trust faster than his competitors could keep up with. This led Kevin to becoming an approved and paid vendor with hundreds of management companies, and signed maintenance agreements across over 7,000 communities annually.
We have taken those exact field-tested practices and turned them into the 26-Step BDR Partnership Workflow. This is the same engine that powered Kevin’s expansion, and we are now embedding it into the businesses of our partners in Portland
When we partner with you in Portland, We embed a comprehensive business development department into your company.
Here is the full disclosure of the 26 steps our team executes to build your moat in the Portland market.
PHASE 1: DATA PREPARATION & STRATEGY
Step 1: Scrape Your Territory for Multifamily Communities.
We generate a precise list of every multifamily property in your Portland service area using advanced tools to pull addresses and property names.
Step 2: Organize Scraped Data.
We structure this data within our system, categorizing it by management company and location so we never waste time chasing random leads.
Step 3: Identify the Property Management Company (PMC).
We go deep into property websites to find out exactly who runs the show. We get setup to target the decision-makers at the corporate level, not just the individual properties.
Step 4: Filter & Compile Target Lists.
We refine the list to focus on unique companies that manage multiple properties in Portland. This allows you to parlay one first win into an entire portfolio of properties and opportunities.
PHASE 2: BECOMING AN APPROVED VENDOR
Step 5: Secure Vendor Packets.
We call and email management companies directly to request vendor packets. We find out exactly what is required to get you on their "Approved" list.
Step 6: Submit Vendor Packets.
We assist you in ensuring all insurance (COI) and W-9 documents are submitted accurately and promptly to the PMC.
Step 7: Consistent Follow-Up.
We don’t let your application sit in a pile. We follow up 24 hours after submission and every 3 days thereafter until you receive your Vendor ID#.
PHASE 3: GENERATING OPPORTUNITIES (TOMA)
Step 8: Introduce Your Brand to On-Site Managers.
Once approved, we call on-site managers to introduce your company as a vetted resource. We position you as a proactive expert, not a salesman.
Step 9: Monthly Top of Mind Awareness (TOMA).
We run communication pipelines tailored to your relationship stage. Whether they are a "Bid and Lost," "Bid and Won," or an "Approved/Not Approved," we keep your brand in front of them every month.
Step 10: Secure the RFP.
We actively request Proposals (RFPs) or Purchase Orders (POs) for upcoming projects, clarifying all project goals before you even step on site. We ask a series of qualifying questions we've been dialing in since 2004.
Step 11: Schedule Job Walks.
We coordinate the inspection, providing your team with a detailed PDF appointment sheet including answers to those qualifying questions to ensure the opportunity is valid.
Step 12: 24-Hour Confirmation.
We confirm the job walk 24 hours prior with the on-site manager, providing your inspector’s name and photo to build immediate trust.
PHASE 4: THE INSPECTION & PROPOSAL
Step 13: Report of Findings (ROF).
Your inspector calls our Account Manager while still on-site to provide a 1–5 rating of the asset. This real-time data allows us to move fast.
Step 14: Update On-Site Manager.
We (or you) deliver the findings to the manager immediately, securing a verbal "yes" or setting the stage for the proposal for work at the community.
Step 15: Proposal Review.
We review your proposal with you via Zoom to ensure it aligns perfectly with the property’s goals before it is sent.
Step 16: Proposal Submission.
We send the proposal to the manager, BCC’ing our team so we can track every communication.
PHASE 5: CLOSING THE DEAL & PRE-MOBILIZATION
Step 17: Confirm Receipt.
We call 24 hours after submission to ensure the manager can open the files and to identify their expected approval timeline.
Step 18: Strategic Timeline Follow-Up.
We follow up based on the urgency of the deal—every 3 days for immediate needs, or specific timeline based on when they expect to get the project approved, as well as monthly for long-term budget planning.
Step 19: Handling Wins & Losses.
If you win, we move to mobilization. If you lose, we find out exactly why and prepare a Computer Generated Preventative Maintenance Proposal (CGPM) plan for the next budget season.
Step 20: Pre-Mobilization Meeting.
We you win, we set up a 3-way call between you, the PM, and our team to align on start dates, notices, and site-specific requirements.
Step 21: Insurance & Deposit Requirements.
We ensure all additionally insured certificates and deposit invoices are paid so work can begin without delays.
PHASE 6: FULFILLMENT & RELATIONSHIP LOCK
Step 22: End of Day/Week Reporting.
We gather your daily photos and updates to deliver professional reports to the PM, keeping them informed and confident.
Step 23: Progress Invoicing & Lien Releases.
We manage the communication around billing to ensure your cash flow remains consistent and professional.
Step 24: Project Completion Package.
We consolidate final invoices, "after" photos, and lien releases into one clean finish package for the management company.
Step 25: Confirm Final Payment.
We verify payment and officially close out the project with the PM, reinforcing your reputation for financial stability.
Step 26: Secure Referrals & Testimonials.
We parlay the completed job into a testimonial, sister property referral to a "sister property" within the same Portland portfolio - and we introduce the next project for their community - whether it be a further inspection, next project, or maintenance to be performed on the newly installed system or buildings that are already in good condition across the property.
watch 5 videos, 45 mins total.
Multifamily contractors are needed:
find out what it looks like to serve property managers at scale
view these 5 video sessions to learn more about growing and scaling with multifamily relationships in your city.
click on the videos below to get started 👇
video 1
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video 5
THE WOLFpACK team
& THE MOAT
How our dedicated and experienced BDR team gives you a white-labeled edge:
Our process is built on the proven workflows developed by Kevin Sarno. Starting in 2004, Kevin scaled his own service division to five locations, from Los Angeles to San Diego, by serving hundreds of management companies across thousands of communities.
His success wasn't built on technical roofing expertise alone; it was built on a proactive service model that prioritized the goals of the management company, and focused heavily on serving the individual roles within management companies to serve them, instead of hustling with a need to bid, close deals, and without self-interest in the size of the check.
We are here to help you build a "moat" around every property in each management company's portfolio in your city. Through our strategic communication workflows and consistent "top of mind" nurturing, we help you lock out your competitors. We want the property managers in your city to reach a point where you aren't just their first call... but you are the only call they need to make.
We operate like a hunting guide or a golf caddy. We have studied the land, the targets, and the culture of every role within the management company org chart. We know how to position your company for proactive inspection opportunities and how to work the relationships produced through those opportunities to gain the respect of everyone from the on-site personnel to the corporate roles of regional managers, DOC's, LP, and M&A.
REQUEST FOR PARTNERSHIP
We are laser focused on raising the standard of how trades in the multifamily industry serve and scale with property management relationships across the nation.
We are currently active in 36 major metros, and our commitment to exclusivity is absolute: one partner, per trade, per territory.
If you believe your company is ready to move beyond the hustle and start farming relationships that last for years, we invite you to reach out.
Please fill out the Request for Information (RFI) below. Our team is diligent in our communications, and we will reach out to let you know if your territory is available and to discuss the portfolio of opportunities we have waiting in your city.